Friday, February 25, 2011

The Super Group

In the 90’s labels weren’t offering many solo deals so then came the rise of the Super Group. Duck Down is the leader of the super group. They combined solo acts Smif N Wesson, OGC (Originoo Gunn Clappaz), Heltah Skeltah and Black Moon into a super group that went on to release several compilation projects. The Wu-Tang Clan was one of the first supergroups to have mainstream global success. The Wu-Tang is a collective of solo artists all signed to individual deals but part of the same group. At the time this was accomplished no other artist or group had done it, so it was a groundbreaking feat. Since then there have been numerous successful labels who have followed the same formula.

Master P and his No Limit Records imprint was very successful, followed by Cash Money Records signing a huge deal with Universal that basically propelled southern rap to the industry forefront. For awhile super groups faded in favor of catz making more money by going solo. Over the last few years and decline of album sales the industry has been forced to re-adopt the concept. Below I posted music by super groups from the past, present and future Bone Thugs-n-Harmony, Special Teamz, SlaughterHouse, Diplomats, La Coka Nostra, Wu-Tang Clan, Check 'em out and tell a friend to tell a friend.

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